The eid collection is called "Irtiqa" meaning evolution. Subcontinental motifs were an inspiration .Trendy geometrics add interest to the pieces. Textures like digital, screen and block prints paired with embroidery are predominant elements of the collection.
Ronak Lakhani represents the ethos of the brand. The brand had to say 'We are thrilled to have the elegant, smart, philanthropic, glamorous style extraordinaire, Ronak Lakhani representing our label.'
Using social figures rather than models is a good change.
Sania further says that 'Ronak's deep commitment to Special Olympics is not only exemplary but is paving way to help change mindsets and misconceptions in our society. Elegance, practical luxury and comfort packaged in beautiful clothes that are fuss-free with a deep commitment to quality are the unique selling points of Sania Maskatiya!