June 30, 2013

Sania Maskatiya on a roll with a third stand alone store!

The brand Sania Maskatiya came to limelight because of it's innovation in print, gorgeous colours and patterns put together came alive with impressive drapes that were surprisingly practical for the pakistani woman. The label has come along way as it's third stand alone store opened in Dolmen Mall Karachi.

The store will now offer accessories too, such as the beautiful jewels in the image below along with the usual casuals, semi formals and formals along with their famed bridals.

 Sania with Maheen Karim, Wardah at the store launch.

 Loved the whole bit of Chanel Runway inspiration going on at the launch; the brother sister duo Sania and Umair.

The interior is done by Yoca, check out the gorgeous trade mark Maskatiya birds behind the sofas.
 Designer Layla Chatoor with husband, Tapu Javeri.

 Sania shared, “2013 has been a busy year for us so far. This year has already featured the debut of our lawn collection, our participation in two of the nation’s most prestigious fashion platforms, at FPW5 with Naqsh & PSFW with Ahgaaz, the launch of our first Lahore store and recently being nominated in the 12th edition of the LUX Style Awards in 2 categories. As a brand we endeavour to continue with this dynamic approach to fashion and our second store launch in Karachi is a manifestation of this objective.  For our second Karachi store, we deliberately chose to establish our presence in a mall in an endeavour to make our brand more accessible to a wider diversity of people both in location and price point – therefore what is available at our flagship store and at our mall store, won’t necessarily always be the same.”

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