June 30, 2013

Project Pakistan: Elan's Sports Initiative

Élan, one of Pakistan’s leading luxury fashion brands, announced their collaboration with renowned biking enthusiast Moin Khan on an exciting new project titled “Project Pakistan”. After his historic bike ride from California to Pakistan, Moin Khan, along with two other international bikers, is now embarking on a motorbike journey across Pakistan to discover the beauty and heritage of the country and disseminate a positive image of his fellow countrymen. In addition to co-sponsoring this initiative, Élan has designed a special line of sportswear which will be available at all Élan outlets and leading retailers nationwide under the label, Élan Sport.

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