September 29, 2012

Ayesha Farook Hashwani: Last Word.



Style Stripped brings to you an amazing designer at work and heart. Having created a strong position for herself in the fashion industry with her elegant and classy style, Ayesha takes on the commercial side of fashion by going online with Labels. Here’s an insight to the designer herself. An extremely humble and sweet person, Ayesha Farook Hashwani

DESCRIBE YOUR STYLE IN 3 WORDS:
Sophisticated, classy, elegant
SIGNATURE ACCESSORIES...
Hoops in the ears, chunky cuffs and necklaces by Chanel and a killer pair of heels!

WHAT'S THE ONE PIECE THAT REALLY PULLED AT YOUR PURSE STRINGS?
The Santos Diamond watch by Cartier.

WHAT DO YOU BUY IN BULK?

White Tees and jeans!

BEST FALL TREND
My favorite colors get into play this Fall, Burgundy, Mustard and Navy. Printed trousers make their way into fall from spring, paired with a silk blouse or a fur vest they make for an amazing look. Shearling coats, jackets and capes are on my trends to love list!

PERSONAL STYLING TRICK If there is one motto I live by, it would be that its always better to overdress than under dress! I like to dress for my mood. Always throw on an eye-catching accessory even if you’re in a pair of jeans and t-shirt!
IF YOU COULD WEAR ONLY ONE DESIGNER FOR THE REST OF YOUR LIFE, WHO WOULD IT BE?
Donna Karan! Her talent knows no boundaries! Be it jersey, silk, wool or cashmere, she manages to drape it in the most feminine and utterly exquisite form.

SIGNATURE JEWELRY
Styles change so it would be boring to have a signature piece! I go through phases but will almost always wear a chunky ring.

EARLY STYLE INFLUENCER
That would have to be my mum! She was always 5 paces ahead, always tres chic.

FAVORITE COLOR COMBO
Ivory and Gold.
WHAT WOULD YOU NEVER WEAR
Crocs! Have you ever seen anything so hideous.

HAVE YOU GIVEN AWAY ANYTHING THAT YOU LATER REGRETTED?
Not really. But there are several things that I have regretted not getting.



WARDROBE MVP
My J-brand skinny jeans.

ITEM YOU'LL NEVER PART WITH
A vintage shearling leather jacket.

TIME IT TAKES YOU TO GET DRESSED
15 mins in the morning and 45mins in the evening….once I’ve decided what to wear of course.

EVENING STYLE
Anything in silk, Long and flowy dresses that are normally belted or pulled together by a brooch at the waist.

HOW OFTEN DO YOU REPEAT OUTFITS?
Almost never, especially if it is a recognizable piece from a show. 

WHEN IT COMES TO YOUR WARDROBE, ARE YOU AN EDITOR OR A BUILDER?
Oh dear, definitely a builder. I keep buying pieces that I assure myself are “timeless” so it becomes extremely difficult parting with anything. Luckily I have a sixteen years old daughter who is quite the fashionista.

PRIORITIES WHEN CHOOSING CLOTHES
Fabric and fit.

WHICH OTHER DESIGNERS WORK DO YOU LIKE. INTERNATIONAL AND LOCAL
Internationally I am in awe of Alber Elbaz for Lanvin. Alexander wang for my edgy daywear. Locally, it would have to be Iman for Body Focus, creativity at its finest.

STYLE ICONS
Absolutely love Kate Hudson for her sexy boho chic, Kate
Middleton for her trendy yet sophisticated appeal and Victoria Beckham for looking classy and timeless in the most edgy and minimalistic dresses and accessories.
                           
WHAT WILL ALWAYS MAKE YOU ANGRY
Uncalled strikes in this city.
DO YOU GIVE BACK TO SOCIETY? HOW?
A fashion designer usually impacts society by making them want to keep up with the latest fad or the latest clothing. As far as “giving back” goes, I don’t think I need to highlight where and how much charity I give. The purpose is lost.

WHEN AND WHERE ARE YOU MOST HAPPY
On vacation with my family who I love most.
WHAT IS THE FUTURE OF FASHION IN PAKISTAN
The significance of fashion industry is being realized in view of its huge potential for future expansion. Though we have a long way to go, we are definitely on the right path. 
WHAT'S YOUR TAKE ON SOCIAL MEDIA AND BLOGGING
It’s a rapidly changing world, fashion is trend-driven and fashion blogs provide a new way to follow and oversee these fast-paced trends! Social media services do wonders in promoting brands.
WHAT MADE YOU CHOOSE LABELS TO TAKE AFH ONLINE
Labels are a pioneer and trend setter in their field. Zahir was the first to open a multi-brand store which has till today lived up to its reputation. Again, LABELS was the first local portal of multi-brands to go online. It was a no-brainer for me. Zahir is very thorough and his customer service is incomparable. Shopping online at LABELS e-store gives our foreign as well as local clientele a peace of mind knowing its from an established company. There is always that fear with authenticity when dealing with people in Pakistan unfortunately. 
WHATS YOUR OPINION ABOUT STYLE STRIPPED 
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You are Pakistan’s first fashion blog! I think you have done an amazing job. Keeping up with trends, designers and their newest collections, celebrity gossip, you are always on the ball and spot on!! StyleStripped.net is a powerhouse in the fashion industry. Absolutely love logging on and getting updated on your blog.

Ayesha Farook Hashwani shares with Style Stripped exclusive pictures at home with her loved ones.



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