March 26, 2009

Mathew Williamson for H & M.

... this makes you wanna be at the high street in the queue, Sigh.




IT'S just under a month now until Matthew Williamson unleashes his vibrant and exotic print designs onto the shelves and rails of high street favourite H&M. But you don't have to wait until then to see exactly what's going to be in store as the look to the left shows. 

"I wanted to create a strong urban collection fused with the brand's signature symbols and shapes. It's been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M," explains Williamson of the collection, which will hit around 200 H&M stores worldwide on April 23. 

"Colour is one of the defining aspects of my signature style. I focussed on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious," Williamson adds, picking out a bias-cut graphic butterfly print dress, which references an outfit from his first ever show in 1997, among his favourite pieces. 

Margareta van den Bosch, creative advisor at H&M says: "I think people will really love this collection. I love the way Matthew mixed prints in the dresses, and the colour clocking of the tailoring. It's very elegant, but there are lots of things you can wear in a really relaxed way too." 

And if you do miss out the first time round (this collection is bound to sell out fast), there's no need to worry - a second summer instalment of the collaboration (featuring more beachwear pieces) will be available from May 14 and, for the first time in H&M's designer collaboration history, will be on sale in all of its stores.

VIA Style.com


3 comments:

  1. let's hope the collection comes to Dubai!

    H

    ReplyDelete
  2. u will be one lucky girl!!
    ... will update with more pics when they come.

    ReplyDelete

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